Essentially, public relations is the sharing of information between businesses and the public. Most often, public relations involves the business gaining positive exposure.
Public relations professionals use techniques, which do not require direct payment, to gain positive exposure for businesses.
Traditional media
Television, radio, and print are classed traditional media. Gaining exposure through traditional media comes in the form of an interview, article, or sponsorship. Each of these activities is of interest to the public and will gain positive exposure.
Digital media
If you have a website, regularly updating the content will improve your search engine optimization (SEO) and provide positive exposure. Blogs and news stories are a great way to do this.
Social media
Social media is an effective way to engage with your audience. It’s also a good place to share traditional media content.
Sponsorship
Although sponsorship incurs an initial cost your return on investment will be tenfold if executed effectively.
Awards
Being shortlisted for or winning awards is another way to gain positive exposure.
Public speaking
Speaking in public or hosting a training session demonstrates your expertise and provides your audience with valuable takeaways that will leave a positive impression.
Whether you have professional support or give it a go yourself, public relations is a great and cost-effective way to gain positive exposure.